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Using Online Stores To Profit

You can generally list, display and sell your products and services through an online store, and should also ideally use your own business website together, with the store to sell too.

Before you can profit with an online store (and your business website), you will need to determine what you will need to do to potentially profit and make some specific $X amount in sales/income, through your business, within some specific period of time. You can learn more about this, with the help of the courses at Building Six Figures Income Businesses and The Profit Blueprint.

You will generally need to determine, what you will need to do to potentially profit and make some specific $X amount in sales/income, through your business, before you set up your online store (and your business website), since you will need to use some of the details/information that you will get from doing this to

  • Create or find the right product/service (based on the researches that you would have done, to determine what you will need to do to potentially profit and make, the specific $X amount in sales/income, that you may have set for your business to make, within some specific period of time) that others will buy, that you will be selling through your online store
  • Determine the marketing strategy/plan, promotional methods and ad media/methods (online, offline and on mobile platforms), that you will be using to promote your products/services, in order for you to be able to get some sales through your online store, your website and your business, and that you will also be using to get some leads, traffic/visitors etc, on your website and in your business too
  • Create the right content, ads and offers that sell for your website, and for the promotion of your products/services, through the ad media/methods that you will be using, to promote your products/services

You may choose to use your online store for generating sales on the internet, offline, and/or on mobile platforms.

You will generally need to know, what you will need to do to profit with your business website, in order for you to be able to profit through an online store, and on your website, and in your business, you can get some idea on how to do this at this page – Profiting With A Business Website.

Once You’ve Determined The Type Of Product(s) Or Service(s) That You Will Sell

Once you’ve been able to determined, what you will need to do to potentially profit, and make some specific $X amount in sales/income, in your business, within some specific period of time as noted above, and you have been able to determine the type of product/service that you will sell, and you have created or found such a product/service, you can then set up your website and your online store(s) etc, in order to sell.

While setting up your website and your online store you will need to

  • Create some initial content, ads and offers for your website based on the marketing strategy/plan that you may have defined for your business to potentially achieve the sales/income goal that you may have set/defined for your business

You will then need to do some promotions on and with the ad media/methods, that you may have chosen to use with your business and with your website, and then regularly and consistently update your website with some content, ads and offers, in order for you to be able to generate some sales through your online store and your website, and in your business, based on the marketing strategy/plan that you may have set/defined for your business, to potentially achieve its sales/income goal, as noted earlier.

You Will Need To Use An Online Shopping Cart And A Payment Gateway With Your Online Store

You will generally need to use an online shopping cart and a payment gateway with your online store in order for you to be able to sell and accept payments through the internet with your store.

Adding an online shopping cart to your online store, will allow your potential customers to select and buy multiple services or product items/units, through your online store at the same time. While an online payment gateway service will allow you to accept online payments like credit cards, e-currencies etc through the internet, in your business.

You will need to link and connect your online store, shopping cart and payment gateway (through your payment gateway service) together, in order for you to be able to take sales orders, through the internet, with your online store.

You may choose to get your online shopping cart, and payment gateway individually/separately from some other providers, or through the online store service provider or platform, that you may be using with your website and your business.

You can take sale orders with your online store automatically through the internet, and on mobile platforms, and/or manually through the internet offline too, if you want. You can do this through some online store services, platforms or software such as WooCommerce, X-Cart etc.

Your Ad Tracking Software And Sales Tracking Software

You will need to set up an ad tracking software and a sales tracking software on your website, and for your online store, and in your business, in order for you to be able to know and determine

  • How you are making money
  • Where you are making money
  • What is making you money
  • etc

Through your online store, website and in your business, you may do this together with the help of a web developer. You may also want to review and evaluate, the tracking and optimization software at Conversion Tracking & Optimization Software, to determine how it could work for, and with your business.

How To Get An Online Store For Your Business

You can create or get a free online store for your business through the following platforms and/or software

  • WooCommerce (a WordPress plugin)
  • PrestaShop
  • X-Cart
  • Magento
  • OpenCart
  • etc

You can also get an online store for your business too from the following paid services/providers

You will either need to set up your online store(s) with any of these platforms, software, services or providers, by yourself, or you may choose to use the services of a web developer to set it up. You can find out more about each one of these platforms, software, services or providers, by clicking on the links above and by doing some research on these, on the internet.

You will need to compare two or more free and/or paid online store options for your business, in order for you to be able to determine, what you can afford and what will work for your business.

To make using some of the free online store options, that you may get on the internet, easy for you to set up, you may choose to use a web hosting service, that provide such online stores together with their hosting plans/packages, you can get some of such hosting services at Services, Resources And Tools. You will need to compare such services, with any other option that you may be considering or reviewing, for your business.

Some Of The Features That You May Want With Your Online Store

Some of the features that you may need or want with your online store include

  • Options to set up multiple stores
  • Options to set up multiple store languages
  • Options to set up multiple product/service categories
  • Options to sell different types of products and/or services
  • Options to sell through the store online, offline and/or on mobile platforms
  • Integration of the store with multiple online payment gateways
  • Options to accept different types of payments through the store including e-currencies, credit card, debit card etc
  • Integration of the store with other marketplaces such as amazon, ebay, Facebook store etc
  • Options to display single and multiple products/services from the store
  • etc

Store Product Images, Ecovers And E-Boxes

You can generally represent the products/services (that you will be selling) in your online store with some graphics or images.

You can represent each of your products with a product photo, an e-box (that is, an image/graphics) or an ecover (an image/graphics for ebooks), you can also represent each one of your services (that is, the services that you will be promoting or selling in your business) with e-boxes (that is, with some graphics or images) too.

You Will Need To Work With An Expert Marketing Strategist In Order For You To Profit Through Your Online Store

You will generally need to work with an expert marketing strategist, in order for you to be able to profit in your business, and through your website and your online store.

Your business expert marketing strategist could be

  • You (if you know how to generate sales/income, and if you have some experience with generating sales/income for businesses) or
  • An in-house expert marketing strategist (that is, your employee) or
  • A marketing service (with one or more expert marketing strategists)

An expert marketing strategist for businesses is a marketing expert who knows how to generate sales/income, and who has some experience with generating sales/income for businesses.

Using an expert marketing strategist for your business marketing, is one of the most ideal and best way for you to profit in your business, through your website and your online store, and achieve your business sales/income goal, within the specific period of time that you may have set or defined for your business.

Apart from using an expert marketing strategist to profit in your business however, you may also choose to learn as you go too (that is, you will be learning what you need to do to profit, and will also be trying to generate some income/sales in your business, at the same time). You may choose to do this, if you cannot afford to hire an in-house expert marketing strategist or a marketing service/firm, to generate your business sales for you.

You should note that if you are learning as you go, you may generally not be able to determine, do or implement most of what you will need to do for your business to profit. And while learning as you go, is one of the most common option, that most businesses will most likely use to sell, and promote their products/services, it may however, not be the best marketing option, for your business or a business.

Learning as you go (as a marketing option), will most likely be full of lots of trials and errors, and is also the most likely option that may not give, or provide you with the type of result that you want, in terms of sales/income in your business.

Learning as you go (as a marketing option), may however be the only option, that you can afford to use, for your business marketing.

You can generally learn more about your business marketing options and how to profit in your business through these courses The Profit Blueprint and Building Six Figures Income Businesses.

Your Chosen Or Selected Expert Marketing Strategist Must Be An Expert At Using The Specific Ad Media/Methods On And Through Which You Can Get To Your Targets, In Order For You To Be Able To Profit In Your Business And With Your Website And Your Online Store

You should note that your chosen or selected expert marketing strategist, must be an expert at using the specific ad media/methods, on and through which you can get to or reach your targets, that is, he or she must know how to work each of such ad media/methods to generate sales/income, and must also have some experience with generating sales/income for businesses, through such ad media/methods too, in order for him or her to be able to help you to profit, and make specific $X amount in sales/income, in your business and through your website and online store.

A marketing strategist may, generally choose to specialize on one or more ad media/methods and promotional methods, and may hire other marketing strategists who specialize on some other ad media/methods and promotional methods, and may also work together with these, if the need arises, in order to be able to help his/her client to profit.

All of these will apply to you too, if you are the expert marketing strategist for your business, and will also apply too to your in-house expert marketing strategist, or the marketing service/firm (that is, the expert marketing strategist from such a service/firm) that you may be using to profit in your business.

For example

  • If your targets are online, your chosen/selected expert marketing strategist must be, an expert digital marketing strategist, in order for him/her to be able to help you to profit, and make specific $X amount in sales/income, through the internet, in your business
  • If your targets can be reached on mobile platforms, your chosen/selected expert marketing strategist must be, an expert mobile marketing strategist, in order for him/her to be able to help you to profit, and make specific $X amount in sales/income, through mobile platforms, in your business
  • If your targets are offline, your chosen/selected expert marketing strategist must be, an expert offline marketing strategist, in order for him/her to be able to help you to profit, and make specific $X amount in sales/income, through offline ad media/methods, in your business
  • etc

The Different Ways You May Choose To Use An Online Store Online, Offline And On Mobile Platforms In Your Business

You may generally choose to use an online store to sell as follows in your business

  • Online, offline and on mobile platforms
  • Online and offline only
  • Online only
  • Offline only
  • On mobile platforms only
  • Online and on mobile platforms only
  • Offline and on mobile platforms only

You may also choose to accept the following type of payments with your online store(s) too

  • Online, offline and mobile payments
  • Online and offline payments only
  • Online payments only
  • Offline payments only
  • Mobile payments only
  • Online and mobile payments only
  • Offline and mobile payments only

You Will Need To Ensure That You Are Getting Enough Sales Daily, Weekly And Monthly In Your Business

Once you’ve started with your promotions (using the ad media/methods that you may have selected or chosen to use with your business marketing), you will then need to ensure that you are getting enough sales on a daily, weekly and monthly basis, in your business, in order for you to be able to achieve the sales/income goal, that you may have set/defined for your online store, your website and your business.

You will need to check and review this on a daily, weekly and monthly basis, if you wish to profit and achieve the specific sales/income goal, that you may have set/defined for your business to achieve, within the specific period of time that you may have set or defined for it.

If you are experiencing any difficult with this, you may need to get some help, from an expert marketing strategist, on this.
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