Mobile marketing is the act of promoting the products, services and/or brands of a business on and with one or more mobile ad media/methods.
You can use mobile marketing to promote your business, products or services to everyone or some specific targets, to promote in one or more locations, to promote to walk-in customers, passersby, nearby targets, in-store targets and/or targets within an office.
You can run your mobile promotions online, offline and/or on mobile platforms.
Before you promote your product/service with mobile marketing, you should ideally
- Know what your niche is
- Know the specific locations you will be selling to
- Know where you are likely to get to your targets at each of the specific locations you may want to sell in
- Know the type of ads, content and offers that sell that should be used to promote to your targets
- Know what your targets want or need, the problems they have and the solutions to the problems they may have in your chosen niche per the locations you may wish to sell
- Know the value that you will be providing to your targets in each of the locations you may wish to sell
- Have created or found the products and services that will provide your targets with the value that they want
- Know the number of buying targets that you will need to get to, in order for you to make as much as you want in your business
- Know how to profit and succeed with your business
These are all part of what you will need to research on, before you start your business, if you wish to succeed with it, you can learn more about this in The Profit Blueprint.
Once you have an understanding of all these and how to work them, and once you have set up your business, you can then use some mobile promotional ad media or methods, to get to your targeted audience in order to make some sales.
You will need to track each of the ad media/methods that you will be using for your mobile marketing, in order to determine and know the specific ad media/methods, that work for your business. You will need to do this, if you wish to profit and succeed with your business. You can learn more about tracking your promotions and ad media/methods in The Profit Blueprint.
Mobile Ad Media/Methods
In order to get optimal results from mobile ad media/methods, you should ideally
- Use (if it is feasible) all the ad media where you can get to your targets and all the ad methods that you can use to reach them.
- Know how to effectively use each of the ad media/methods you may want to use for your promotions
- Know how to determine if your targets are on each of the ad media/methods that you may want to use for your promotions
- Know how to get to your targets on each of the ad media/methods you may be using for your promotions
Your targets may or may not be on an ad medium, and you may or may not be able to reach your targets through an ad method. You may need to do some research or some promotions, on/with an ad medium/method, in order to know if you can get to your targets through it.
If an ad medium/method is providing you with some customers, targeted subscribers and/or targeted visitors you may keep on using it, if not, you may need to use another ad medium/method for your promotions.
You will need some specific type of skills, resources and/or tools in order to be able to use different types of ad media/methods in your business. Alternatively, you may either employ others and/or outsource whatever tasks you may need to do or perform, to promote your product/service effectively in order to make some money in your business.
Before you can use mobile marketing effectively and profitably with your business, you will need to know the different types of options that are available with it.
Some mobile devices include Android mobile phones, Blackberry mobile phones, iPhone, Windows Mobile phones, Nokia mobile phones, laptops, tablets etc. Some mobile marketing ad media/methods include
- Bluetooth Marketing
- Wi-Fi Marketing
- SMS (or Short Code) Marketing
- MMS Marketing
- QR Code Marketing
- NFC Marketing
Some other mobile marketing ad media/methods include mobile applications, your mobile website, online mobile ad networks, third party online download sites, mobile user social check-ins, cell phone networks, mobile content, mobile banners, mobile videos and audios advertising, and online mobile giveaway sites.
(a). Using Bluetooth Technology To Distribute Mobile Content
Bluetooth is a wireless technology that works within a short range or distance with bluetooth-enabled devices.
You can create your mobile ads or offers as mobile content (that is, as images, text messages, videos etc), and then send them to any bluetooth-enabled mobile device that may be within the range of a bluetooth broadcasting equipment from a physical location offline. You may do this with your own equipment or outsource this out to third party services.
Using bluetooth technology to send mobile content to mobile devices involves sending an initial message to nearby mobile devices and asking each mobile user to either accept or reject the content you may wish to send, and then sending the content over to a device when its user chooses to accept it (that is, your content).
You can get to more people and their devices by using some offline posters, banners, flyers or point of sale materials, near or around where your bluetooth broadcasting equipment is situated, to encourage more of those nearby to turn on bluetooth on their devices and get your content.
(b). Providing Wireless Internet Service Through Bluetooth
You may also provide internet service through bluetooth to others. You can do this by allowing other people to connect to your Wi-Fi internet service with their bluetooth-enabled devices or by installing a bluetooth server on an internet-enabled computer etc. How this will work will depend on your chosen provider.
Your bluetooth internet service can be set up to show an initial landing page before allowing your users to connect to some other sites online.
On that landing page you can show your offers and ads, and/or sell some advertising space to other businesses too. You can through the landing page collect some information like age, gender, occupation, email address, phone number etc from your users as part of your registration process too before they can gain access to the internet through your service.
Each user can download your mobile content to his/her mobile device from your landing page. Your landing page can be a mobile website page created for you as a mini site on your service provider’s portal, or it could be a web page on your own mobile website.
You can get to more people and their devices, by using some offline posters, banners, flyers or point of sale materials, near or around your location or the area/range that your bluetooth service covers, to encourage more of those within that range to turn their mobile devices’ bluetooth on and make use of your bluetooth internet service. Bluetooth marketing is permission based.
Examples of offline posters or flyers’ ads/offers headlines for your bluetooth broadcasting and internet service are
- Turn Your Mobile’s Bluetooth On For Today’s Special
- Get Some Free Internet Access For Your Mobile With Bluetooth
To use bluetooth marketing in one or more locations where your business may not be physically located, you may use the services of third party bluetooth hotspot/service providers for such locations.
You can provide a wireless internet service to others too by creating a Wi-Fi hotspot with your internet connection. You can use a Wi-Fi hotspot name that is relevant to your business.
Your Wi-Fi hotspot will broadcast signals within a certain range that any switched on Wi-Fi enabled device within that range can pick up, and may ask for a connection or may be auto-detected when a user searches for Wi-Fi internet access. Your hotspot may be especially useful for those within your range who may be looking for some free internet access or a way to connect to the internet.
Any mobile device user who chooses to connect through your Wi-Fi hotspot to the internet, will see a landing page (that is, your landing page) first, before he/she can gain access to any other site online.
On that landing page you can show your offers and ads, and/or sell some advertising space to other businesses. You can through the landing page collect some information like age, gender, occupation, email address, phone number etc from your users as part of your registration process too before they can gain access to the internet through your service.
Each user can download any of your mobile content to his/her mobile device from your landing page. Your landing page can be a mobile website page created for you as a mini site on your Wi-Fi service provider’s portal, or it could be a web page on your own mobile website.
You can get to more people and their devices, by using some offline posters, banners, flyers or point of sale materials, near or around the area/range that your Wi-Fi hotspot covers, to encourage more of those within that range to switch their mobile devices’ Wi-Fi on and use your internet service.
Examples of offline posters or flyers’ ads/offers headlines for your Wi-Fi hotspot are
- Get Some Free Wi-Fi Internet Access For Your Mobile
- Switch Your Mobile Wi-Fi On To Get Today’s Special Discount
To set up Wi-Fi hotspots in one or more locations where your business may not be physically located, you may use the services of third party Wi-Fi hotspot/service providers for such locations.
Short Code Or SMS (Short Message Service) Marketing
Short code is a shorten form of a standard telephone number with which you can send or receive mobile (SMS) text messages. You can generally ask others to text a message to your short code number, to get more information or buy etc.
An example of a SMS ad is as follows
- Text Shoes To 71234 For a 5% Discount Coupon Code
You can create a list of mobile subscribers with their cell phone numbers when a mobile user sends a text message to your short code number. You can do this with the help of a third party SMS service, the service will keep track of the list of subscribers who may have responded to your short code ads or offers. Your SMS messages can contain website addresses (urls) too.
Short code marketing may also be referred to as SMS marketing too. You may use a short code alone or a short code with a keyword for your mobile marketing. Additionally, you can also use some long numbers (that is, standard telephone numbers that are longer in length than short codes) in a similar way with your SMS marketing too. You may use a long number and an international long number (that is, a long number prefixed with a country code) with or without keywords too, for SMS marketing.
Short codes are generally used within a country while international long number can be used globally for international SMS marketing too.
You can use short code or SMS marketing to promote your business online, offline and on mobile platforms. Your SMS marketing promotions may be carried out by you and your staff, or could be outsourced to third party services that provide short code or SMS marketing for businesses.
MMS (Multi-Media Message Service) Marketing
You can promote your business through MMS too. MMS is the multimedia version of SMS and contain text, videos, audios and images. However while all types of mobile phones can send or receive SMS messages, some may however not be able to receive or send MMS messages. SMS messages are therefore more popular than MMS.
QR Code Marketing
QR (Quick Response) codes are images or barcodes that mobile users can scan onto their devices, which may direct them to wherever you want or what you may want them to do, after the image has been scanned. It may trigger a call, send an SMS message, send a mobile user to the web etc.
You can therefore use QR codes to generate some sales for your products and services too. You can create QR codes for free on the internet. You may use QR code marketing online, offline and on mobile platforms.
QR codes may be used on websites, posters, magazines, billboards, tags, tickets, vouchers etc, you can also get them as colored QR codes.
NFC (Near Field Communication) chips or tags can allow the exchange of information between two electronic devices embedded with NFC integrated cards, or an NFC enabled device and un-powered NFC chip embedded in some media when they are close together or when they tap or touch each other. They can be used for sharing information, paying for products or services, and may direct people online.
NFC tags can facilitate the exchange of information and transactions between the internet and offline media. For example, an offline poster (a smart poster) displayed at a retail shop window may have an NFC tag embedded on it, anyone with a NFC-chip integrated mobile phone, may then simply tap on the poster to get more information about the retail shop, go to the shop online site, pay for a product etc.
Mobile users can get your ads, content and offers as mobile content on their NFC-enabled mobile devices, they can also pay directly for your products or services too with them.
You can encourage more people to use their NFC-chip integrated mobile devices, when they are near your NFC-enabled offline media, by displaying an NFC image or icon on the offline media, and by telling your potential audience where to tap with their NFC-enabled devices, on the media. NFC chips can be embedded in your promotional items, business cards etc.
Mobile applications are mobile software that users can install or use on their mobile devices, they can be downloaded as free gifts or paid products onto your targeted audience devices.
You can create a mobile application and promote them online, offline and on mobile platforms. You can also promote your products and services, upsell, sell high-ticket products, promote your ads or offers etc through your own and other people’s mobile applications too.
Your Mobile Website
You will need a mobile version of your website if you will be referring or directing your mobile targets to your website, or if you’ll want to accept online orders and payments through your site from your mobile targets.
A standard website may not work very well on mobile devices, and may take too long to load too on your mobile users’ devices, hence the need for a mobile version of your site. You can replicate what you have on your main website on your mobile site.
You can promote your mobile ads and offers on your mobile website, and online mobile users may download your mobile content to their devices from your site too. You may need to create some landing pages on your mobile website.
You can promote your mobile website on the internet, offline and on mobile platforms.
Online Mobile Ad Networks
These are online advertising networks that provide the medium and tools for others to promote their mobile ads and offers on the internet. Examples of online mobile ad networks include Google AdWords and Chitika.com.
You can promote different types of online mobile ads which may include some text, image and video ads for mobile devices. You may choose to promote on the internet to any mobile device user in your niche, irrespective of the type of mobile device they may be using or their locations, or you may choose to select specific targets, devices and locations for your promotions.
Third Party Online Download Sites
If you sell mobile applications, you can use third party online download sites together with or without your mobile website, to sell your applications. You will need to build your application for specific mobile platforms to be able to use some online third party download sites.
Some of the most popular download sites for mobile applications include Google Store for Android, Apple Store etc.
You can promote your third party download mobile application web page on the internet, offline and on mobile platforms.
Mobile User Social Check-Ins
Online social media users can virtually “check in” at specific locations, with their mobile phones or devices when they are nearby a specific location or more, and may also share their current locations with their friends too.
Foursquare.com allows you to promote your offers to those who may have checked in near your business office or store. Foursquare users may also see your offers when they search for deals and where to go on Foursquare.com. They can also see your offers too on your Foursquare business page.
Facebook.com users can check in to see some deals from nearby businesses, while browsing on their mobile phones, on Facebook. When a mobile user check into your business location on Facebook, this will be posted on the mobile user’s Facebook news feeds, where his/her friends may see them. Some mobile users may also tag their friends, while checking in with your business too, the mobile user’s tagged friends may get some notifications about that.
Mobile Marketing Through The Cell Phone Networks
It is quite possible for you to advertise your products and services on cell/mobile phone networks too that is to their user base.
You may also be able to promote your products/services to the users on these networks based on their locations whether their mobile phones has a GPS facility/feature on it or not through some of these networks.
Mobile Content Ads
You can also promote your products and services in some mobile content such as mobile audios, videos, podcasts etc too.
Mobile Banner Advertising
You can create some mobile banners that you can use to promote your products and services on some mobile websites and on your own mobile site.
Mobile Videos And Audios Advertising
You can create some mobile videos and audios that you can use to promote your products and services on some mobile websites and on your own mobile site too.
Online Mobile Giveaway Sites
You may also promote your products and services on some online mobile giveaway sites too. Some mobile items that are generally given away on such sites are mobile games, wallpapers, ebooks, videos, audios etc.