Your Business Website
A website comprises of one or more web pages, a web page is a document you can store at a specific location on the internet. Web pages are created using HTML (Hypertext Markup Language) which are programming codes/scripts that dictate how a web page behaves or look.
You can get a location on the internet for your business online through a web host (a provider of web spaces online) and a domain name from a domain registrar. The domain name can be linked to your business location online and can then be referred to as your website.
You will need to put some web pages on your website in order to sell. A web page is typically defined by its appearance, the details (content) that it contains and the programming codes/scripts behind it.
You will generally need a graphic designer to design the appearance/layout of your web pages and a web designer to add your content (which you will provide) and the programming codes/scripts that your web pages need. You can hire a web designer to design your website, he or she will work out how to get a graphic designer for your site.
Some other way of designing your website is by using a website template, website theme or a website builder. A website template is a pre-designed web page. A website theme is like a website template with more options. A website builder can be used online to customize a website template to create the web pages for a site. Online website builders may come with some free web hosting.
Your web designer may use a web template, theme or builder for your website. If you know how to use html and also code, you can use a website template or a website theme to design your website by yourself.
Website builders are generally designed to be user friendly, however as a business you may still need a web designer to modify and code the site that you design with a website builder for you or may do this by yourself if you know html and how to code, in order to ensure that the site will meet your business needs
As a business, in addition to designing your website you will also need to know how to profit with it.
Profiting With A Website Online
Setting up a website is part of what you will need to do in order to sell and make money online with your business. To profit and succeed with a website you will need to have done some researches in order to know
- What your niche is
- The specific locations you will be selling in
- Who your targets are at each of the location you will be selling to
- Where (the ad media/methods) you are likely to get to your targets at each of the specific locations you would want to sell to
- The specific type of ads, content and offers that sell that should be used to promote to your targets
- The number of buying targets that you will need to get to in order for you to make as much as you want in your business
- What your targets want or need, the problems they have in your chosen niche per locations you may wish to sell to and the solutions to such problems
- The value that you will be providing to your targets in each of the locations you may wish to sell to
- How to profit and succeed with your business
- How much it will potentially cost you to manage, research, set up and run your chosen business
- You should also have created or found the products and services that will provide your targets with the value that they want
These are all parts of what you will need to do some research on before you set up a business if you wish to succeed with it, you can learn more about this in The Profit Blueprint.
In addition to the list above, you will also need to have some understanding of the following
Informational Content, Ads And Offers
Ads are sales copies, offers are sales copies with one or more incentives, while informational content is content that relates to and is relevant to your targets’ needs, wants, problems and the solutions to their problems in your chosen niche.
You will need to research your targets’ needs and wants and the value you will be providing to your targets in order to be able to create the right type of ads, offers and content that will sell and in order to be able to determine if the content, ads and offers that others will create for your products/services will work for your business.
Promoting Your Products And Services
You will need to promote your products and services in order to get some customers for your business, you can promote your products/services on some ad media/methods online and drive traffic to your site in order to make the sale. You can promote your products and services with ads, offers and/or informational content.
Retaining Your Targets
You can make more money in your business by retaining your targets. You can retain your targets through your website by regularly updating your site with informational content that are relevant to your targets’ needs and wants. You can also retain your targets on your website by getting them to subscribe to a newsletter that you will be sending to them on a regular basis.
Tracking Codes And Ids
You will need to use some tracking codes/ids with your ads, content, offers and ad media/methods in order to uniquely identify your promotions and track the results of your promotional efforts. A tracking code can be a character, word, number etc.
Ad Tracking Software
You will need to use an ad tracking software that will help you to track your tracking codes/ids with your promotions. You can install an ad tracking software on your website or you may use an ad tracking system/solution from a third party.
An ad tracking software can provide you with reports on your promotional efforts based on your tracking codes/ids.
Web Analytics Software
A web analytics software can be used to track the activities of your visitors and customers on your website. The software can be install on your website or you can use the web analytics software solution of a third party. An example of a third party web analytics software solution is Google Analytics, which comes with a free version.
Affiliate Tracking Software
If you are going to use affiliates to sell your products/services you will also need to install an affiliate tracking software on your website or may need to use a third party service on your site for tracking your affiliate sales. Affiliates sell for others in order to earn commissions or fees.
Tracking Your Promotional Efforts
You will need to track your promotional efforts in order to know the results of your promotions, you will need to do this in order to profit and succeed with your business.
You May Need A Web Designer And/Or Software Developer
You may need the services of a web designer (also called a web developer) in order to be able to create a list or use an ad tracking software/solution, web analytic software/solution and an affiliate tracking software with your website.
With a website you will also need a
You will need a domain name, that is, a name for your business that others can use to get to your site on the internet. You can register a domain name for your business through online domain name registrars.
Web Hosting Service
You will need a web hosting service that will provide you with a location on the internet where you can store all the content of your website. Your domain name will be linked to your web location for others to view your site content. You can get a web location for your business through a web host (that is, a web hosting service), some web hosts may also offer domain registration services too.
Website Design Service
Once you have registered a domain name for your business and you have a web host, you can then set up your website. To set up your website you will need to design it and then add some content to it. To design your website you will need to
- The design your website layout
- Use some graphics with your site
- And may need some programming with codes and scripts
You will need a professional-looking website on the internet in order to sell. You may also need to know how to place some codes/scripts on your site or write some programming codes/scripts for your site too in order to fit your site to meet your business needs.
You can get a web designer/developer to do this for you if you can’t do this by yourself, a web designer will most probably work with a professional graphic designer in order to design a professional-looking website for your business.
If you are going with a website template, you may still need a web designer to programmatically code the template for you.
It is extremely important for you to have a professional-looking website online, an amateurish-looking website may not make the sale online.
Your site content include all the items you will add to your site. You will need to plan and decide the type of content that you will add to your site. Some types of content that should be on your business website include
Your Business Information
Including your business history, contact address, telephone etc
Your Products Or Services’ Descriptions
A listing of your products/services and some descriptions of what they are
Ads, Offers And Informational Content For Selling Your Products Or Services
You will need to create some ads, informational content and offers in order to sell your products and services.
You will need some informational content on your website in order to retain the traffic that will come to your site. You will also need some relevant textual content on your site in order for your site to be visible on the search engines, that is for it to be found when your targets are searching for what they want through the search engines.
You may also need to create some ads and offers for your products and services on your site.
You should generally create the ads, content (informational) and offers that you will be using on your site and with your promotions on other ad media/methods based on if you will be selling generally (to all countries) without focusing on any particular country or location, or if you will be selling to some specific locations or countries. In addition to this, you can also create some ads, content (informational) and offers that focus on your targets as a group and/or on each type of targets that you will be selling to in your chosen niche.
What this mean is, if you are selling women shoes for example, you may focus your ads, content and offers on
- Women shoes
- Women shoes for shoe users
- Women shoes for gift buyers
- Women shoes for shoe collectors
- Shoes in the US
- Women shoes in the US
- Women shoes for shoe users in the US
- Women shoes for gift buyers in the US
- Women shoes for shoe collectors in the US
Note – Shoe users, gift buyers and shoe collectors are specific groups of targets that are likely to buy women shoes.
You will need to determine how you will do this for your website and business before you start promoting your products and services on any ad medium/method and before you create any ad, offer or informational content on your site.
You will need to create a schedule or plan of how you will be updating your website with content, ads and offers. You will also need to plan some promotions for the ad media/methods you will be using to promote your products and services online.
Your website can be set up to receive and send email using your domain name, you should be able to do this with the help of a web designer.
You will need to set up a way for you to accept payment for your products or services on your site. You may need any of these with your website
- A merchant account or a third party payment processor
- An online store designed/programmed for your website or a store from a third party service provider
- A shopping cart
You will need to work with a web designer to incorporate and use any of these on your website.
An affiliate will not need any of these on his or her website.
An autoresponder is an email service that you can use to schedule email messages to opt-in subscribers on a list. You can create your content as newsletters to the subscribers on such a list on a regular basis and intermix your ads and offers with your content in order for you to be able to make some money through the subscribers on the list.
An autoresponder can be created for you on your website by a web designer or you or a web designer can install a third party autoresponder service for you on your site.
Your Mobile Website
You can set up the mobile version of your website as your mobile site. You may work with a web designer on this, the mobile version of your website should ideally have the same content as your regular site.
Working With A Web Designer
You can work with a web designer to set up the software, codes and scripts that your site need online.
After Setting Up Your Website
You will need to choose the list of ad media/methods that you will promote on or with and then plan how often and how long you will promote on them.
You can start an initial promotional plan for a month and then plan your next promotions based on your tracked promotional results.
At this point you should also have a schedule of how you will be updating your site too.
Tracking Your Results
You will need to track
- How much revenue, expenses and profits you are making online, on your site
- How many visitors, subscribers and customers you are getting through your website.
- You will need to track if you are making enough money through your business.
You can track all of these with the help of the ad tracking software you have installed on your website and the sales and profit tracking software you are using with your business
You will need to ensure that you are making enough money in your business, that is, from the combination of your online, offline and mobile platforms promotions, or from any one of them if you are only selling online, offline or on mobile platforms.
You may want to check out The Profit Blueprint to see some examples of the different type of reports you will need on your revenues, expenses and profits in your business.
You can do a website review after you may have finished setting up your website in order to ensure that your site have been set up correctly to profit, you may want to outsource this.
Resolving Your Profit And Sales Issues
Once you’ve started with your promotions, if you have any issue with your website sales and profits, you can resolve this with the help of your employees or an expert or you may choose to resolve such issues by yourself with the help of some of the tips that are provided in The Profit Blueprint. Your employees can make use of the tips in the blueprint to resolve your profits and sales issues too.
Merchants, Product Owners And Affiliate Websites
Merchants and product owners will generally create the ads and offers for their products/services while affiliates can typically get the ads and offers for the products/services that they sell from their respective merchants or product owners.
Merchants, product owners/creators and affiliates will generally need to create the content for their sites.
The Skills You May Need To Set Up Your Website
Some of the skills you will need with your website include website design, graphic design etc. You can do some of these by yourself, use your employees or outsource them. Some professionals you may need to work with you with your website include
- Graphic Designers
- Website Designers
- Content Creators – Different types of content creators for articles, product descriptions, business information etc
- Copywriters to create your ads and offers for your
- Promotional Assistants
- Virtual Assistants
- Website Reviewers
You can learn more about this at The Skills That Your Business Will Need To Profit
The Resources And Tools That You May Need With Your Website
- Domain Registrars
- Web Hosts
- Ecommerce Services
- Ad Tracking Software
- Web Analytics Software
- Email Software
- Affiliate Tracking Software
- Website Templates
- Website Builders
- Website Themes – WordPress themes, Joomla themes, Drupal themes
- Landing Page Templates
You may check on other resources too at Resources.