If you wish to sell to Italians through the social media, either as an Italian business or as an international/foreign business (that is, your business is not based in Italy), you will need to know and understand how to use the social media to profit, through Italian targets. The following are some tips on how you can do this.
Getting Some Social Media Audience Demographics On Italy
You can get some social media audience demographics on Italy from these sites
- statsmonkey.com
- statcounter.com
You may do some additional research to get other similar sites like these online.
The following are some of the social media sites/platforms on which you can find Italians online:
- Google Plus
- YouTube
- Tumblr
- StumbleUpon
Profiting Through Italian Targets
To sell and profit locally or in a specific location in Italy, or in Italy as a country through the social media, you will need to know
- How to use social media marketing for profit
- How to make the social media work for your business
- How to set social media goals
- How to create and plan your social media strategy
You can learn more about each one of these by clicking on the links above.
You will also need to know
- Who your targets are
- The specific locations where you can get to them in Italy
- Who your competitors are at each of the specific locations where your targets are in Italy
You should ideally have done some research on these before you start your business, you can learn more about this too through The Profit Blueprint.
To sell locally and/or in Italy; you may target
- Everyone in Italy
- A specific group of people in Italy
- For example, all the men and women in Italy, all the women in Italy, all the businesses in Italy, plumbers in Italy, graphic designers in Italy, flower buyers in Italy etc
- And/or one or more locations in Italy
To sell to any one of these through the social media, you will need to know
- The social media sites where Italy’s citizens can be found
- The percentage of Italy’s citizens that are on the social media
- The percentage of Italy’s citizens that are on each of the social media sites where they can be found
- The age group of Italy’s citizens that are on each of the social media sites where you can find them. This is important for businesses that’s sell age related products like shoes, clothes etc
- The gender of Italy’s citizens that are on each of the social media sites where you can find them, that is, whether the citizens on such sites are males or females or both. This is important for businesses that’s sell gender related products like shoes, clothes etc
(Most of these statistics/information are readily available online for Italy and most countries, on the internet.)
If you are targeting some specific group of people and/or location in Italy and not everyone in Italy, you will need to determine in addition to the above, if you will be able to find
- The specific group of people that you are targeting or
- The specific group of people that you are targeting in the location(s) where you will be able to get to them
In Italy, on the social media platforms where you can find Italian citizens.
For example, if you are targeting plumbers (plumbing businesses) in Italy, and have already determined that Italians are on Facebook, you will then need to do some additional research, to also determine if you can find Italian plumbing businesses on Facebook too.
On the other hand, if your targets are plumbers in Rome, Italy and not just plumbing businesses in Italy, you will then need to determine if you can find Italian plumbing businesses in Rome on Facebook.
You can do such research for Italy or any location in Italy by
- Performing some niche related keyword search by location, on the identified social media sites, where you can find Italian citizens. Some examples of such keywords include “plumbing services italy”, “plumbing services rome italy”, “plumbing business italy” etc.
- Performing some niche related hashtag search by location, on the identified social media sites, where you can find Italian citizens. Some examples of such hashtags include #plumbingservicesitaly, #plumbingservicesrome #plumbingbusinessitaly etc
- Searching for Italian or Italy-location specific social media profiles, pages, groups etc, on the identified social media sites, where you can find Italian citizens
- Searching for your competitors (and reviewing/researching their social media followers) in Italy, and/or the location(s) in Italy where your targets are, on the identified social media sites, where you can find Italian citizens and targets
- And by ensuring that everything you do to research your targets on the social networks are specific to Italy and/or one or more locations in Italy
You can learn more about how to research your targets on the social media at Social Media Marketing: Researching And Finding Your Targets.
Once you have determined, where you can find the Italian audience, that you may be targeting on the social media, you can then use the following to get to your targets there
- Local business pages on the social media sites
- Pages, groups, social media platform-shops and apps created specifically for Italy, or some specific location in Italy and/or some group of targets in Italy
- Content, ads and offers created specifically for Italy, or some specific location in Italy and/or some group of targets in Italy
- Building a following specifically for Italy, or some specific location in Italy and/or some group of targets in Italy
- Paid ads that are targeted to Italy, or some specific location in Italy and/or some group of targets in Italy. You may also choose to use one or more influencers, and other social media users with some active followings (that is, followers) from Italy, or some specific location in Italy and/or with some group of targets from Italy as followers. Influencers and/or other social media users, may do the promotions/marketing of your products/services for you on the social media through joint ventures, partnerships etc.
Once you’ve done some research on all these, you can then apply and implement the following in your business, in order to profit through your Italian targets on the social media.
Set A Social Media Goal
You will need to set some goal for Italy, or for some specific location in Italy and/or for some specific group of targets in Italy, if you wish to make some money or generate some sales, through Italian targets, in your business on the social media. Some examples of the type of social media goals that you may set are as follows
- I Want To Make €5,000 In Net Profit From Italy Within A Year Through The Social Media
- I Want To Make €2,500 In Net Profit From Rome, Italy Within 6 Months Through The Social Media
- I Want To Make €500 In Net Profit From Plumbing Companies In Italy Within 2 Months Through The Social Media
- etc
You can learn more about setting social media goals at Social Media Goals.
Create A Social Media Strategy And Plan
You will need to create a social media strategy and plan, to achieve the goal you may have set for your business.
To create, manage and execute the social media strategy and plan that you will need to make as much as you want from your Italian targets through the social media, you will generally need to do the following.
- Do Some Research Before You Use The Social Media
- Select Some Targeted Social Media Sites (Where You Can Get To Your Italian Targets) To Use
- Do Some Social Media Profile, Page And Group Review/Audit
- Set Up Your Social Media Accounts
- Create Some Write Up (Bio, Company Information Content etc) For Your Social Media Profiles, Pages And/Or Groups
- Create And Use Some Graphics To Set Up Your Social Media Profiles, Pages And/Or Groups
- Use One Or More Payment Options To Get Paid Through Or From The Social Media In Your Business
- Create A Social Media Content Strategy And Plan For Your Business
- Create Your Organic Promotional Strategy(s) And Plan(s) If Any
- Select Some Social Media Management Tools To Use
- Execute Your Content Strategy And Plan
- Execute Your Organic Promotional Strategy(s) And Plan(s) If Any
- Connect And Engage With Your Target Audience
- Listen And Engage With Your Target Audience
- Create Promotional Strategies And Plans For Your Paid Promotions (If Any)
- Create Promotional Strategies And Plans For Influencer Marketing (If Any)
- Create Promotional Strategies And Plans For Marketing/Promoting Your Product/Service Through Other Social Media Users (If Any)
- Execute The Promotional Strategies And Plans For Your Paid Promotions (If Any)
- Execute The Promotional Strategies And Plans For Influencer Marketing (If Any)
- Execute The Promotional Strategies And Plans For Marketing/Promoting Your Product/Service Through Other Social Media Users (If Any)
- Measure And Track Your Results
- Determine What Is Working For Your Business
- Optimize Your Results
You will need to determine how you will get to your Italian targets through the social media, that is, whether directly, through paid ads, influencers etc. This will determine how you will define, how you will get to your Italian targets in your strategy.
You will also need to choose some free, low cost or premium social media management options or a combination of these, to create, manage and execute your strategy and plan, this will also form part of your social media strategy and plan too.
You can learn more about creating social media strategies and plans at Your Social Media Strategy And Plan.
Some of the skills that you will need to create, manage and execute your social media strategy and plan are
- Research Skills
- Social Media Profile Bio And Company Information Content Writing Skills
- Graphic Design Skills
- Social Media Profile, Page and/or Group Information Audit/Review Skills
- Social Media Profile, Page and/or Group Audit/Review Skills
- Administrative Skills
- Promotional Skills
- Social Media Strategy Creation Skills
- Social Media Strategy Management and Execution Skills
- Social Media Strategy Audit/Review Skills
- Social Media Plan Creation Skills
- etc
You can learn more about this too at Your Social Media Strategy And Plan.
You can generally use some estimates with your social media strategy and plan, in order for you to have some idea on how much you will need, in terms of skills, tools, resources etc to make as much as you want in your business, through your Italian targets on the social media. You can learn more about, how to potentially plan for how much you may want to make in your business, through the social media at Social Media Marketing: How To Generate Some X Amount Of Sales/Profits Through The Social Media.
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