Using An In-House Social Media Manager In Your Business To Profit

Your in-house social media manager is the social media professional/executive, that you may have employed as your staff, to help you with your business social media marketing. He or she may work together with your employees and/or some external team(s) for your business.

To profit with an in-house social media manager in your business, you will first of all need to determine what your business’ needs and goals are, and will then need to work together with your in-house social media manager, to determine what you would want to achieve through the social media, in terms of sales/profits, within some specific periods of time.

You will need to provide your in-house social media manager with the right tools, people and resources, in order for you (that is, your business) to profit through the social media. It is important for you to know and understand this. It is also important for you too, to get this right, if you want to be able to, achieve your business social media profit goals, with the help of an in-house social media manager.

The Key Or Primary Functions Of A Social Media Manager

Some of the key/primary functions of a social media manager include

  • Creating, implementing, reviewing and/or auditing of social media strategies and plans
  • Doing social media researches, that is, niche, target, product and competitors researches on the social media, determining where the targets of a business/organization are on the social media etc
  • Reviewing business or organization websites, to determine how they will and can work together with the social media, to achieve some specific goals
  • Reviewing business or organization key processes, to determine how they will and can work together with the social media, to achieve some specific goals
  • Working with other people and services to implement social media strategies and plans for a business or organization
  • Working with those that are working on a business or organization’s other marketing and promotional methods/avenues

In addition to the above, there are also some other functions/tasks that your business will need to be done or performed for it, in order for your business to profit through the social media, that your in-house social media manager may not be able to provide by himself/herself for your business, that you may need to get or provide for your business, through some of your other staff members and/or one or more external team(s) or service(s).

Some of such other functions/tasks include content writing, content creation, copywriting, designing of graphics etc. Each one of these functions/tasks may generally require a lot of efforts and time, and may therefore need more than one person to provide or do them, in order for you to be able to achieve, the social media profit goal(s) that you may have set or defined for your business.

Your in-house social media manager will most likely not be able to do everything for your business. That is, he or she will most likely not be able to perform every function/task, that your business will need to profit through the social media by himself or herself, nor will he/she be able to provide every skills, that your business will need to profit through the social media, by himself/herself, for every aspect of your business social media marketing.

If you are using a social media management service for your social media marketing, the service will most likely have more than one person handling your business social media marketing.

However if you want to use an in-house social media manager for your social media marketing, you will have to provide the supporting skills, services, resources and tools, that he/she will need to use for your business, in order for you to be able to achieve the social media profit goals, that you may have defined or set for your business, within some specific periods of time.

Your social media manager should be able to define what he or she can do (that is, his or her skills) for your business, and the supporting persons/people, that he or she will need for you to achieve your set/defined social media profit goals.

Before You Use An In-House Social Media Manager In Your Business

And before you start using the social media to promote and market your product or service for profit, you will need to have done some research to determine the following. If you have not done any of these yet, you will need to do them now, even if you have already established a social media presence for your business. You will need to do this, if you wish to profit and succeed with your business and your social media marketing.

You can do the researches that you need for all the following by yourself, with the help of your employees and/or through outsourcing, with the help of a business consultancy service.

In order for you to profit in your business and with your social media marketing, you will need to do some researches to

  • Chose a potentially profitable niche to sell to
  • Chose the targets (potential customers) that you will be selling to in your chosen/selected niche
  • Define the country(s) and/or location(s) of your chosen targets
  • Determine the type of product/service that you will be selling to your chosen targets in the niche
  • Define the value(s) that you will be providing to your chosen targets with your product/service
  • Test the demand for your product/service before you start a business based on it
  • Define a uniqueness for your product, service and/or business, that will provide your targets with a reason, to prefer your product/service and/or business instead of your competitors’
  • Determine how much you would want to make in net profit in your business from your chosen niche within a specific period of time, with the product/service that you may have chosen to sell
  • Determine the number of customers/targets that you will need, in order for you to make as much as you want in terms of profits, in your business, within the specific period you may have defined

How well you do these, will determine how successful you will be in your business, and with your use of the social media, for generating some sales for your business. You will need to do all of the above first, in order to succeed with your business, and then with your social media marketing.

As a business, if you don’t know what your niche is, and the targets that you can sell to, and the type of product/service that you should sell to such targets, and the value that you will need to provide to your targets, and your uniqueness (that is, what is unique about your product/service and/or business), this will simply mean that

  • You don’t know who you will sell to
  • You don’t know what you will sell that your targets will buy
  • You don’t know why your targets will buy from you instead of your competitors
  • You don’t know whether you are likely to profit through your business or not
  • You don’t know whether you are likely to make enough money through your business or not

Without knowing these, it may truly be quite difficult or hard for you to succeed with your business, and will most likely be difficult for you too, to generate some sales through the social media, in your business. You will most likely want to ensure that this does not happen with your business.

Although all of the researches that you will need to do to profit with your business, and your social media marketing as noted above, are typically quite intensive/thorough (that is, they are neither pushbutton, instant nor automatic), you will however need to do them all in order to profit, and will also need to do them right and correctly too, if you wish to succeed with your business and with your social media marketing.

The information/details from the researches that you will do on the above for your business, is what you will typically need to provide to your in-house social media manager, to use with his/her own researches, to determine who your targets are, what your uniqueness is, the value you will be providing with your product/service, and the type of content, ads and offers, that will work for your business on the social media.

An in-house social media manager, should ideally not be responsible for doing such type of researches (that is, choosing a potentially profitable niche to sell to, choosing the targets that you will be selling to in your chosen/selected niche etc, as listed and noted above) for your business. You should either hire or employ a business expert/consultant to do such researches for your business, or if you are doing your business researches by yourself, you should then do such researches for your business by yourself. These researches are really not just for social media marketing, you will need to use them in and for your business too, if you truly wish to succeed with your business.

The more information/details on these that you can provide to your in-house social media manager, the easier it will be for him/her, to create the right social media strategies and plans that will work for your business, and that will help you to achieve your social media profit goals, within the specific period of time, that you may have set or defined for them.

Determine If Using An In-House Social Media Manager Is The Best Option For Your Business

After you may have done the noted researches above for your business, you will also need to determine if using an in-house social media manager, is the best option for achieving your social media profit goal too. You can do this by

  • Setting or defining some social media profit goal that you would want to achieve within some specific period of time for your business
  • Determining how much it will potentially cost you, to achieve the social media profit goal, that you may have set or defined for your business, and what you can afford to do in your business with social media marketing, by comparing different types of social media strategy/plan options for your business.
    • This will involve doing some comparison on the potential costs of some DIY (do it yourself) social media marketing options, with the potential costs of using in-house social media managers, your employees etc, for your business social media marketing. Doing such comparisons can help you to determine if using an in-house social media manager, is the best option that can help you to potentially achieve the social media profit goal, that you may have defined/set for your business, within the specific period of time that you may have set/defined for your business.

The Steps You Will Need To Take To Make The Sale Through The Social Media

The following are the steps that you will generally need to take, to make the sale through the social media in your business. They are basically the same steps that your in-house social media manager will need to take and use too, to help your business to achieve its social media profit goal(s).

Your in-house social media manager will generally need to take the following steps, in order for you to make the sale in your business, through the social media

  • Do Some Research Before Using The Social Media
  • Select Some Targeted Social Media Sites To Use
  • Do Some Social Media Profile, Page And Group Review/Audit
  • Set Up The Business’ Social Media Accounts
  • Create Some Write Up (Bio, Company Information Content etc) For The Business’ Social Media Profiles, Pages And/Or Groups
  • Create And Use Some Graphics To Set Up The Business’ Social Media Profiles, Pages And/Or Groups
  • Use One Or More Payment Options To Get Paid Through Or From The Social Media In The Business
  • Create A Social Media Content Strategy And Plan For The Business
  • Create The Business’ Organic Promotional Strategy(s) And Plan(s) If Any
  • Select Some Social Media Management Tools To Use
  • Execute The Business’ Content Strategy And Plan
  • Execute The Business’ Organic Promotional Strategy(s) And Plan(s) If Any
  • Connect And Engage With The Business’ Target Audience
  • Listen And Engage With The Business’ Target Audience
  • Create Promotional Strategies And Plans For The Business’ Paid Promotions (If Any)
  • Create Promotional Strategies And Plans For Influencer Marketing (If Any)
  • Create Promotional Strategies And Plans For Marketing/Promoting The Business’ Product/Service Through Other Social Media Users (If Any)
  • Execute The Promotional Strategies And Plans For The Business’ Paid Promotions (If Any)
  • Execute The Promotional Strategies And Plans For Influencer Marketing (If Any)
  • Execute The Promotional Strategies And Plans For Marketing/Promoting The Business’ Product/Service Through Other Social Media Users (If Any)
  • Measure And Track The Business’ Results
  • Determine What Is Working For The Business
  • Optimize The Business’ Results

Your in-house social media manager should be able to fit and adapt each one of these steps, to fit and meet your business’ social media marketing needs, whether you are just starting out with the social media, or you have already established a social media presence for your business.

You can learn more about each one of these steps at Your Social Media Strategy And Plan.

The Social Media Management Tasks/Activities That You Will Need To Do Or Perform In Your Business

Some of the social media management tasks and activities, that you will generally need to do, or perform in your business in relation to the steps above, on what you may need to do with the help of your in-house social media manager, in order for you to make the sale through the social media in your business include

  • Researching the niche you have chosen to sell to, in your business, on the social media
  • Researching your targets on the social media
  • Researching your competitors’ profiles, followers, content, content strategy, ads, offers, content types, ads types, offers types, promotional strategies, products/services, pages, groups, apps, shops/stores etc on the social media, that is, on each of the social media sites you may have found your targets
  • Researching how you can make your content, business etc unique on the social media
  • Reviewing your followers to know and determine if they are targeted or not
  • Reviewing the content, ads and offers that you are using on the social media
  • Reviewing the products and/or services that you are selling on the social media
  • Setting up multiple income/revenue streams for your business on the social media
  • Setting up your social media accounts, profiles, pages, groups and apps
  • Setting up your store(s) on the social media
  • Creating the bio and company information content for your social media profiles, pages and groups
  • Reviewing your social media accounts, profiles, pages, groups, stores and apps
  • Creating content strategies for your business on the social media
  • Creating content plans for your business on the social media
  • Managing your social media content strategies and plans
  • Implementing your social media content strategies and plans
  • … more >>

You can learn more about these at Some Social Media Management Tasks/Activities That You Will Need To Do To Profit.

Some of the skills that your business will need to use or employ, in order to do such tasks/activities in your business, in order for you to profit through the social media are

  • Research Skills
  • Social Media Profile Bio And Company Information Content Writing Skills
  • Graphic Design Skills
  • Social Media Profile, Page and/or Group Information Audit/Review Skills
  • Social Media Profile, Page and/or Group Audit/Review Skills
  • Administrative Skills
  • Promotional Skills
  • Social Media Strategy Creation Skills
  • Social Media Strategy Management and Execution Skills
  • Social Media Strategy Audit/Review Skills
  • Social Media Plan Creation Skills
  • Social Media Plan Management and Execution Skills
  • Social Media Plan Audit/Review Skills
  • Content Strategy Creation Skills
  • Content Strategy Management and Execution Skills
  • Content Strategy Audit/Review Skills
  • … more >>

You can learn more about these too at What Are The Skills That You Need For Social Media Marketing?

Determining Who Will Do What

Your in-house social media manager, will generally be responsible for some of the tasks that are listed above, and should also be able to define the roles that other people, that is, your employees and/or third parties, will also play in your business social media marketing processes too.

Your in-house social media manager will also

  • Be responsible for coordinating all of the social media management and marketing tasks and activities for your business.
  • Manage the process and the people involved
  • Ensure that everything is done the way it should be done
  • Ensure that your employees and/or any third party, that you may have chosen to use with your business social media marketing, fulfil their roles
  • Ensure that your employees and/or any third party, that you may have chosen to use with your business social media marketing, are assign to one or more roles
  • etc

(a). If Your In-House Social Media Manager Will Be Working With Your Employees

If your in-house social media manager will be working with your employees, in order to use your employees’ efforts and skills with the social media marketing tasks/activities above, he or she will need to assign one or more roles to some or all of your other members of staff.

In other words, your in-house social media manager may need to group your employees into different categories/roles such as copywriters, content creators, content writers, promotional assistants, graphic designers etc, or you may need to hire one or more employees to fit some specific roles, that your business will need, to market or promote your products/services for profit, through the social media.

Your employees may need some training, coaching etc, in order to be able to fulfil their roles.

(b). If Your In-House Social Media Manager Will Be Working With Third Parties

If your in-house social media manager will be working with third parties, your business will need to hire (on an outsourcing basis) one or more third parties/services, that your in-house social media manager can assign to one or more roles, for your business social media marketing.

That is, your business may need to hire (on an outsourcing basis) one or more copywriters, content creators, content writers, promotional assistants, graphic designers etc, in order for you to be able to market or promote your products/services for profit, through the social media.

Your in-house social media manager may work together with your employees and third parties too.

You may also want to check these out too:

.

How To Make Money Through The Social Media
Using Social Media Marketing For Profit
Social Media Marketing: How To Make It Work For Your Business
How Do You Make Money On A Site Through The Social Media?
How To Generate Some X Amount Of Sales/Profits Through The Social Media
… more >>

Resolving Your Social Media Sales & Profits Issues And Problems
If You Are Having Some Issues With Your Profits/Sales
Some Core Reasons For Your Social Media Sales/Profits Issues Or Problems
If You Are Not Making Any Sales
… more >>

Social Media Marketing In Different Countries
Using Social Media Marketing For Profit In Australia
Using Social Media Marketing For Profit In The UK
… more >>

 

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