Social Media Marketing: Using Your Employees’ Skills And Efforts To Profit

The best and ideal way to effectively do social media marketing in your business, is to use other people’s efforts and skills, you may therefore choose to use your employees’ efforts and skills with your social media marketing in order to profit. You can do this whether you are a small, medium-size or big company, with one or more employees.

You will generally need to do the following in order to make the sale in your business through the social media

  • Do Some Research Before You Use The Social Media
  • Select Some Targeted Social Media Sites To Use
  • Do Some Social Media Profile, Page And Group Review/Audit
  • Set Up Your Social Media Accounts
  • Create Some Write Up (Bio, Company Information Content etc) For Your Social Media Profiles, Pages And/Or Groups
  • Create And Use Some Graphics To Set Up Your Social Media Profiles, Pages And/Or Groups
  • Use One Or More Payment Options To Get Paid Through Or From The Social Media In Your Business
  • Create A Social Media Content Strategy And Plan For Your Business
  • Create Your Organic Promotional Strategy(s) And Plan(s) If Any
  • Select Some Social Media Management Tools To Use
  • Execute Your Content Strategy And Plan
  • Execute Your Organic Promotional Strategy(s) And Plan(s) If Any
  • Connect And Engage With Your Target Audience
  • Listen And Engage With Your Target Audience
  • Create Promotional Strategies And Plans For Your Paid Promotions (If Any)
  • Create Promotional Strategies And Plans For Influencer Marketing (If Any)
  • Create Promotional Strategies And Plans For Marketing/Promoting Your Product/Service Through Other Social Media Users (If Any)
  • Execute The Promotional Strategies And Plans For Your Paid Promotions (If Any)
  • Execute The Promotional Strategies And Plans For Influencer Marketing (If Any)
  • Execute The Promotional Strategies And Plans For Marketing/Promoting Your Product/Service Through Other Social Media Users (If Any)
  • Measure And Track Your Results
  • Determine What Is Working For Your Business
  • Optimize Your Results

If You Are Just Starting Out

If you are just starting out with the social media, by using the steps above, you may typically choose to do these

  • Do Some Research Before Using The Social Media
  • Select Some Targeted Social Media Sites To Use
  • Set Up Your Social Media Accounts
  • Create Some Write Up For Your Social Media Profiles, Pages And/Or Groups
  • Create And Use Some Graphics To Set Up Your Social Media Profiles, Pages And/Or Groups
  • etc

If You Already Have A Social Media Presence

If you have already established a social media presence for your business however, you may need to adapt those same steps for your business as follows

  • Do Some Research
  • Determine If You Have Selected The Right Social Media Sites To Use
  • Review And Rewrite Your Social Media Profiles, Pages And Groups
  • Set Up More Social Media Accounts If Necessary
  • Review, Change Or Create Some Write Up (Bio, Company Information Content Etc) For Your Social Media Profiles, Pages And/Or Groups
  • Review, Change Or Create And Use Some Graphics To Set Up More Social Media Profiles, Pages And/Or Groups
  • etc

You can therefore adapt the social media marketing sales/profit steps above for making the sale, to fit and meet your business’ social media marketing needs.

The Social Media Management Tasks/Activities That You Will Need To Do Or Perform In Your Business

Some of the social media management tasks and activities, that you will generally need to do, or perform in your business in relation to the steps above, on what you may need to do, in order for you to make the sale through the social media in your business include

  • Researching the niche you have chosen to sell to, in your business, on the social media
  • Researching your targets on the social media
  • Researching your competitors’ profiles, followers, content, content strategy, ads, offers, content types, ads types, offers types, promotional strategies, products/services, pages, groups, apps, shops/stores etc on the social media, that is, on each of the social media sites you may have found your targets
  • Researching how you can make your content, business etc unique on the social media
  • Reviewing your followers to know and determine if they are targeted or not
  • Reviewing the content, ads and offers that you are using on the social media
  • Reviewing the products and/or services that you are selling on the social media
  • Setting up multiple income/revenue streams for your business on the social media
  • Setting up your social media accounts, profiles, pages, groups and apps
  • Setting up your store(s) on the social media
  • Creating the bio and company information content for your social media profiles, pages and groups
  • Reviewing your social media accounts, profiles, pages, groups, stores and apps
  • Creating content strategies for your business on the social media
  • Creating content plans for your business on the social media
  • Managing your social media content strategies and plans
  • Implementing your social media content strategies and plans
  • … more >>

You can learn more about these at Some Social Media Management Tasks/Activities That You Will Need To Do To Profit.

Some of the skills that your employees will need, to do such tasks/activities, in order for you to profit through the social media in your business are

  • Research Skills
  • Social Media Profile Bio And Company Information Content Writing Skills
  • Graphic Design Skills
  • Social Media Profile, Page and/or Group Information Audit/Review Skills
  • Social Media Profile, Page and/or Group Audit/Review Skills
  • Administrative Skills
  • Promotional Skills
  • Social Media Strategy Creation Skills
  • Social Media Strategy Management and Execution Skills
  • Social Media Strategy Audit/Review Skills
  • Social Media Plan Creation Skills
  • Social Media Plan Management and Execution Skills
  • Social Media Plan Audit/Review Skills
  • Content Strategy Creation Skills
  • Content Strategy Management and Execution Skills
  • Content Strategy Audit/Review Skills
  • … more >>

You can learn more about these too at What Are The Skills That You Need For Social Media Marketing?

Assigning Your Employees To One Or More Roles

In order to use your employees’ efforts and skills with the above, you will need to assign one or more roles to some or all of your staff members.

In other words, you may need to group your employees into different categories/roles such as copywriters, content creators, content writers, promotional assistants, graphic designers etc, or you may need to hire one or more employees to fit some specific roles, that your business would need, to market or promote your products/services for profit, through the social media. You will also need to choose/select or hire those who will be responsible for some specific tasks too.

You will need to

  • Choose a social media coordinator
  • Choose a social media strategist (you can hire a social media strategist as staff, or you may choose to provide your staff with some training/coaching on social media management and marketing, in order for you to get one or more of your employees to fit the role of a social media strategist)
  • Set some social media goal for your business

You will need to choose a social media coordinator who will

  • Be responsible for coordinating all of the social media management and marketing tasks and activities for your business.
  • Manage the process and the people involved
  • Ensure that everything is done the way it should be done
  • Ensure that your employees fulfill their roles
  • Ensure that your employees are assign to one or more roles
  • etc

This can actually be a fulltime job in itself, depending on how big or large your employees’ team is, and on what you may need to do or what you may have planned to do, through your social media marketing..

Your social media strategist will

  • Create and plan your business’ social media strategy
  • Determine the tools that you will need to implement your social media strategy
  • Ensure that the right tools are chosen or selected for your social media marketing
  • Determine the resources (that is, the training, coaching, courses etc) that you will need to implement your social media strategy
  • Determine the type of people that you will need to implement your social media strategy
  • Implement and execute your business’ social media strategy/plan

You will need to

  • Review if you can use your employees to provide what you will need as social media management and marketing services, in order to achieve your social media profit goal
  • Review how much it will cost you to use your employees for your social media marketing
  • Determine if you have enough number of staff to achieve your social media profit goal
  • Determine if your employees will need some training or coaching, for example as social media coordinators, social media strategists, promotional assistants etc.
  • Compare using your employees for your business’ social media marketing with some other non-employee options
  • Determine what you can afford
  • Determine what will work for your business

You may need to outsource some aspects of your social media marketing to third parties, if you don’t have enough staff members, or if your employees will not be able to handle some aspect of social media marketing, for your business.

Before You Can Do All These Effectively

Before you can effectively use your employees’ efforts and skills to profit through the social media, you will need to do the following. If for some reason, you choose not to do these, you will most likely not get the type of results that you want through the social media in your business, you will want to avoid this.

Before you use the social media for the promotion or marketing of your product/service, you will need to have

  • Chosen a potentially profitable niche to sell to
  • Chosen the targets (potential customers) that you will be selling to in your chosen/selected niche
  • Defined the country(s) and/or location(s) of your chosen targets
  • Determined the type of product/service that you will be selling to your chosen targets in the niche
  • Defined the value(s) that you will be providing to your chosen targets with your product/service
  • Tested the demand for your product/service before you start a business based on it
  • Defined a uniqueness for your product, service and/or business, that will provide your targets with a reason, to prefer your product/service and/or business instead of your competitors’
  • Determined how much you would want to make in net profit in your business from your chosen niche within a specific period of time, with the product/service that you may have chosen to sell
  • Determined the number of customers/targets that you will need, in order for you to make as much as you want in terms of profits, in your business, within the specific period you may have defined

Doing these should help you to

  • Determine what to sell, who to sell to, and how you will sell your product/service (that is, either locally, nationally or globally).
  • Determine the type of product/service that you can sell, that your targets (potential customers) will want and buy through the social media
  • Determine the type of content, offers and ads, that you will need to create or ask others to create for your business, that you can use to promote or market your product/service, and/or business effectively through the social media, in order for you to make the sale
  • Determine who, that is, the targets to look for on the social media that are likely to buy your product or service
  • Find targeted followers for your business on the social media, that fit your targets’ profile
  • Determine how much you will want to make in net profit through the social media, in your business, within a specific period of time (this will be your social media profit goal)

You can do each of the above (that is, choose a potentially profitable niche to sell to etc) for your business by yourself, and with the help of your employees and/or third parties (through outsourcing). You will need to determine each one of these for your business, if you wish to succeed with it, and with your use of the social media for the promotion/marketing of your product or service.

You will need to do these whether you are a small, medium-size or big business, or whether your business is local, global or international.

If you have not determined these for your business yet, you can do so now with the help of The Profit Blueprint. You can generally apply and implement the profit steps and solutions as outlined in The Profit Blueprint on your business, in order for you to profit and succeed with it. You can click here now to get The Profit Blueprint.

Once you have determined all of the above for your business, you can then use the social media to profit in your business.

If you have already established a social media presence for your business, you will need to do the above too if you have not done them yet, if you wish to succeed with your business and your social media marketing.

If you are already generating some sales with your business through the social media, you are most likely doing some of the foregoing in your business, you should ideally do the other part or aspects of these too that you may not have done yet in your business, doing this can generally help you to generate more sales in your business through the social media.

About Your Social Media Strategist

Your staff (that is, the employee(s) that you may have chosen or selected as your social media strategist) will need to know and understand what your niche, targets, value and uniqueness are, in order for you to effectively profit and generate some sales through the social media, in your business.

All your staff members should ideally understand these too.

You may also want to check these out:

.

How To Make Money Through The Social Media
Using Social Media Marketing For Profit
Social Media Marketing: How To Make It Work For Your Business
How Do You Make Money On A Site Through The Social Media?
How To Generate Some X Amount Of Sales/Profits Through The Social Media
… more >>

Resolving Your Social Media Sales & Profits Issues And Problems
If You Are Having Some Issues With Your Profits/Sales
Some Core Reasons For Your Social Media Sales/Profits Issues Or Problems
If You Are Not Making Any Sales
… more >>

Social Media Marketing In Different Countries
Using Social Media Marketing For Profit In Australia
Using Social Media Marketing For Profit In The UK
… more >>

 

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