How To Effectively Use The Social Media Sites For Business

Before you use the social media sites for the promotion or marketing of your product/service, you will need to have

  • Chosen a potentially profitable niche to sell to
  • Chosen the targets (potential customers) that you will be selling to in your chosen/selected niche
  • Defined the country(s) and/or location(s) of your chosen targets
  • Determined the type of product/service that you will be selling to your chosen targets in the niche
  • Define the value(s) that you will be providing to your chosen targets with your product/service
  • Tested the demand for your product/service before you start a business based on it
  • Defined a uniqueness for your product, service and/or business, that will provide your targets with a reason, to prefer your product/service and/or business instead of your competitors’
  • Determine how much you would want to make in net profit in your business from your chosen niche within a specific period of time, with the product/service that you may have chosen to sell
  • Determine the number of customers/targets that you will need, in order for you to make as much as you want in terms of profits, in your business, within the specific period you may have defined

Doing these should help you to

  • Determine what to sell, who to sell to, and how you will sell your product/service (that is, either locally, nationally or globally).
  • Determine the type of product/service that you can sell, that your targets (potential customers) will want or buy through the social media
  • Determine the type of content, offers and ads, that you will need to create or ask others to create for your business, that you can use to promote or market your product/service, and/or business effectively through the social media, in order for you to make the sale
  • Determine who, that is, the targets to look for on the social media that are likely to buy your product or service
  • Find targeted followers for your business on the social media, that fit your targets’ profile
  • Determine how much you will want to make in net profit through the social media, in your business, within a specific period of time (this will be your social media profit goal)

You can do each of the above (that is, choose a potentially profitable niche to sell to etc) for your business by yourself, and with the help of your employees and/or third parties (through outsourcing). You will need to determine each one of these for your business, if you wish to succeed with it, and with your use of the social media for the promotion/marketing of your product or service.

You will need to do these whether you are a small, medium-size or big business, or whether your business is local, global or international.

If you have not determined these for your business yet, you can do so now with the help of The Profit Blueprint. You can generally apply and implement the profit steps and solutions as outlined in The Profit Blueprint on your business, in order for you to profit and succeed with it. You can click here now to get The Profit Blueprint.

Once you have determined all of the above for your business, you can then use the social media for profit.

If you have already established a social media presence for your business, you will need to do the above too if you have not done them yet, if you wish to succeed with your business and your social media marketing.

Your Website

As a business you should ideally use a website with your social media marketing, you are most likely to get some better results that way. You will generally need to set up your website based on how you will be selling to your targets locally, nationally or globally.

Once you have done some research to determine and choose, the niche(s) and targets that you will be selling to, and you have determined if you will be selling to all your targets together, as a single audience, or specifically per country, language and/or location, you can then set up your website pages, to target a single audience or one or more countries, languages, locations and/or audiences.

The following are some examples of some of the several ways you may choose to set up your website, based on how you would want to sell to your targets

  • One main page (hub) for all your targets (that is, if you choose to treat all your targets together as a single audience)
  • One main page (hub) and subpages (hubs) for different countries
  • One main page (hub) and subpages (hubs) for different languages
  • One main page (hub) and subpages (hubs) for different countries and locations
  • One main page (hub) and subpages (hubs) for different sub-targets
  • One main page (hub) and subpages (hubs) for different products
  • Different pages (hubs) for different countries
  • Different pages (hubs) for different countries and locations
  • Different pages (hubs) for different languages
  • etc

A page (hub), whether it is a main page, subpage etc could be

  • A web page with some links to other pages or posts on your website
  • A blog with some links to other pages or posts on your website

The following are some of how you can use this in your business.

If you are selling shoes for instance, you may choose to set up your website with

Example 1

  • One main Shoe page (hub) for a single audience (that is, if you treat all your targets together as a single audience on the page)

Example 2

  • One main Shoe page (hub) for a single audience (that is, if you treat all your targets together as a single audience on the page)
  • One subpage Shoe hub for Australia
  • One subpage Shoe hub for Canada
  • One subpage Shoe hub for Ireland
  • One subpage Shoe hub for South Africa
  • One subpage Shoe hub for Spain
  • One subpage Shoe hub for United Arab Emirates
  • One subpage Shoe hub for United Kingdom
  • etc

Example 3

  • One main Shoe page (hub) for a single audience (that is, if you treat all your targets together as a single audience on the page)
  • One subpage Shoe hub in English
  • One subpage Shoe hub in French
  • One subpage Shoe hub in Spanish
  • One subpage Shoe hub in Arabic
  • One subpage Shoe hub in German
  • etc

Example 4

  • One subpage Shoe hub for Australia
  • One subpage Shoe hub for Canada
  • One subpage Shoe hub for Ireland
  • One subpage Shoe hub for South Africa
  • One subpage Shoe hub for Spain
  • One subpage Shoe hub for United Arab Emirates
  • One subpage Shoe hub for United Kingdom
  • etc

Example 5

  • One main Shoe page (hub) for a single audience (that is, if you treat all your targets together as a single audience on the page)
  • One subpage Shoe hub for Women Shoes
  • One subpage Shoe hub for Men Shoes
  • One subpage Shoe hub for Boys’ Shoes
  • One subpage Shoe hub for Girls’ Shoes
  • etc

Example 6

  • One main Shoe page (hub) for a single audience (that is, if you treat all your targets together as a single audience on the page)
  • One subpage Shoe hub for Women Shoe Users
  • One subpage Shoe hub for Gift Shoe Buyers
  • One subpage Shoe hub for Shoe Collectors
  • etc

The Social Media Sites

A social media site is a social platform where you can connect, communicate and network with others, that is, individuals, organizations, businesses etc. You can connect and engage with your potential and existing customers on the social media sites. Some examples of social media sites are Twitter, Facebook, Pinterest etc.

To use one or more social media sites in your business, you will need to set up an account and a profile on them, a profile is typically created for you, when you set up an account on a social media site. Your social media profile represents your account on a social media site.

In addition to setting up a profile on the social media sites, you can also set up one or more pages, groups or shops/stores on them too, for your business. A page is typically a web page that is specifically used for businesses. A group is a community of social media users with similar interests. A shop/store can be used to list and/or display your products/services directly on some social media sites.

You can generally set up an account/profile on the social media sites, the option to set up a page, group or shop/store however, may or may not be available on some sites. Some social media sites may also have some variation of pages and groups, for example Pinterest has what it calls “boards”, which can be used in some way like a page or group.

You should set up at least one page (if it is available), for your business on each of the social media sites, that you may have chosen to use with your business, after you may have created an account/profile on each one of them.

In order for you to know the social media sites to use with your business, you will need to do some research to determine if you can find your targets (that is, your potential customers) on the social media sites. You can learn more about, how to research and search for your targets, on the social media at Social Media Marketing: Researching And Finding Your Targets.

Set Up Your Social Media Profiles And Pages To Work Together With Your Site’s Web Pages

Your website should ideally work together with your social media profiles and/or pages, in order for you to be able to provide your targets with an effective user experience, this is what you should ideally use, to define how you will set up your social media profiles, pages, groups and/or stores.

Once you have set up your website as explained earlier, you can then create your social media profiles, pages, groups etc based on how your website pages are set up. For instance, for our Example 1 and 2 above, on how you may choose to set up your site webpages, you will have

For Example 1

On Twitter

  • One Twitter profile for a single Shoe target audience (that is, for all your shoe targets together as a single audience)

On Facebook

  • One Facebook profile
  • One Facebook page for a single Shoe target audience (that is, for all your shoe targets together as a single audience)

For Example 2

On Twitter

  • One Twitter profile for a single Shoe target audience (that is, for all your shoe targets together as a single audience)
  • One Twitter profile for your Shoe target audience in Australia
  • One Twitter profile for your Shoe target audience in Canada
  • One Twitter profile for your Shoe target audience in Ireland
  • One Twitter profile for your Shoe target audience in South Africa
  • One Twitter profile for your Shoe target audience in Spain
  • One Twitter profile for your Shoe target audience in the United Arab Emirates
  • One Twitter profile for your Shoe target audience in the United Kingdom
  • etc

On Facebook

  • One Facebook profile
  • One Facebook page for a single Shoe target audience (that is, for all your shoe targets together as a single audience)
  • One Facebook page for your Shoe target audience in Australia
  • One Facebook page for your Shoe target audience in Canada
  • One Facebook page for your Shoe target audience in Ireland
  • One Facebook page for your Shoe target audience in South Africa
  • One Facebook page for your Shoe target audience in Spain
  • One Facebook page for your Shoe target audience in the United Arab Emirates
  • One Facebook page for your Shoe target audience in the United Kingdom
  • etc

You should generally use only one language per page, either on your site or on the social media for your business, in order to provide your visitors/traffic with an ideal and better experience.

To Generate Some Sales

To generate some sales through the social media in your business you will need to

1. Set A Social Media Profit Goal For A Specific Period

Without setting a goal for your business, you may not be able to make as much as you want through the social media.

2. Create A Social Media Strategy And Plan To Meet That Goal

3. Determine The Potential Cost Of Achieving Your Goal

You can determine the potential cost of achieving your profit goal, by researching and estimating the potential costs of using the services, people and tools, that you will need to create, manage and execute, the social media strategy and plan that you will need to define, to achieve your goal.

After you may have done your researches and estimates, if you discover that you cannot afford the potential cost for the services, people and tools, that you will need to potentially achieve the social media profit goal that you may have set for your business, you may choose to start small with what you can afford, and then build on that over time. This may mean you may have to change (that is, lower) your profit goal.

That is, if for example, you have set a profit goal to make $5,000 in net profit, from the social media in your business within 6 months, and after your researches, you discovered that you cannot afford the potential cost of providing your business with the services, people and tools, that it would need to achieve that goal, you can then do some recalculations of your estimates, to determine how much you can potentially make in profits with what you can afford.

If from your recalculations, you discovered that you can only make (potentially) say $2,000 with what you can afford, you will therefore then need to change your original goal of making $5,000 in net profit to $2,000.

Determining the potential cost for the services, people and the tools that you will need to achieve your social media profit goal can help you to

  • Determine what you can afford to do on the social media within a specific period of time
  • Determine if you can afford to start small or in a big way
  • Determine what will work for your business
  • Determine what is likely to give you some results or the type of results that you want
  • Avoid wasting your time and money
  • Determine what you will need to make the social media work for your business specifically

4. Set A Budget For Your Social Media Marketing Based On What You Can Afford For The Specific Period You May Have Defined To Profit

5. Redefine Your Social Media Strategy And Plan Based On What You Can Afford

6. Execute Your Social Media Strategy And Plan

7. Track Your Results

You will need to put in place, an ad tracking system that will help to track the results of your promotions, from the social media. You will need to track the results you will be getting from and through the social media, in your business, online, offline and on mobile platforms. While Google analytics is a good option for tracking your promotions, you may however need some other type of ad tracking software/application to use solely on its own, or in addition to Google analytics, in your business.

You will need an ad tracking system/software, that will provide you with the reports, that will let you know the type of results that you are getting through the social media, in your business. An example of the type of report, that you should get or have in your business, through your ad tracking system/software from your social media marketing promotions, can be previewed at this page – Social Media Tracking: Are You Making Money? You may click on the link to see the sample demo report.

8. Optimize Your Results

9. Review And Modify Your Social Media Strategy And Plan Based On Your Tracked Results

Promote Each Day For At Least A Month

You should ideally promote every day for at least one month, when you are just starting out with your promotions, on the social media, in order for you to get or have some tracked results/details, to work with. You will generally need to plan your next promotions, based on the last tracked results, that you may have from your promotions on the social media. You will need to promote in this way, in order to achieve your profit goal.

Your Promotional Avenues/Options

You can promote and market your products/services on the social media through

  • Organic promotions
  • Paid social media ads
  • Social media influencers
  • Social media advocates
  • Social media groups
  • Other social media users (individuals, organizations, businesses etc)
  • Social media applications
  • Social media shops or stores
  • Call to action buttons on some social media sites

You should ideally use as many of these options as you can, to get to or reach your targets, for the promotion and marketing of your product or service, on the social media.

The Fastest Way To Get Some Results

Some of the fastest way to get some results through the social media in your business are by

  • Working with a social media marketing expert from the start till you accomplish your profit goal
  • Using contests (with the right type of rewards/prizes)
  • Using paid social media ads
  • Working with one or more social media influencers to promote and market your products/services on the social media
  • Working with other social media users to promote and market your products/services on the social media
  • Working with a social media marketing expert
  • Working with a social media service
  • Using more than one person for your social media marketing (this could be your employees, third parties through outsourcing etc)
  • Paying others (your employees and/or third parties through outsourcing) to create your content, ads and offers for you
  • Paying others to create, manage and execute your social media strategies and plans
  • Using automation with every aspect of your social media marketing

In addition to these, you should note that

  • You will most likely need to use a series of content, ads, offers for the promotion of your products/services on the social media, whether you are doing your social media marketing for free, at a low cost or at a premium.
  • You may choose to go very fast or slow with your social media marketing
  • You will generally need to provide your business with what it needs in terms of skills, time, money, expert help, training, resources, promotions and tools, in order for you to be able to make your expected or specified $X amount of sales/profits, through the social media in your business, within a specific period of time.
  • To generate any amount of sales through the social media in your business, will require some level of skill and some time, money, resources, tools and promotions from you, it may also require that you should get some expert help and/or training too, in order for you to be able to achieve your sales/profits goal, through the social media.
  • You can
    • Pay others to do all of your social media marketing for you or
    • You may do some part of it by yourself and then pay others to do the rest or
    • You may choose to do everything by yourself
  • You may need more than one person to manage and provide your business with everything it may need, to profit and/or make you as much as you want through the social media.
  • You can create, manage and execute the social media strategy and plan, that you will need to achieve your social media profit goal, by yourself, and/or with the help of your employees and/or third parties (through outsourcing).
  • If you have been promoting your business on the social media daily for about 1 to 3 months, and you are not getting some appreciable results from it, you may need some expert/professional help.
  • You should ideally use automation as much as possible with your social media marketing.
  • If you can find your targets on the top social media sites, that is, Facebook, Twitter, Pinterest, LinkedIn and Google Plus, you should ideally promote/market your products and/or services on them
  • You may need to get some training and/or coaching for yourself and your staff, in order for you and/or your staff to be able to provide the social media management and marketing services, that your business will need to profit through the social media, by yourselves.
  • You should generally keep track of your sales, leads, newsletter subscribers, visitors/traffic, number of followers, targets, engagement rate and reach, from and on the social media with some ad tracking software, you will need to do this in order to achieve your social media profit goals.

You will also need to read the following, in order for you to be able to get an overall overview, of how to make the social media and sites work for your business

What You Can Do With All These

You can

  • Establish an effective social media presence with these.
  • Run your business through these to determine what you are doing now, and what you may not be doing yet, that you may need to do on the social media for your business, in order to profit
  • Work through each one of these to determine what you may need to change, modify or add to your existing business.

If you are already getting some results from the social media for your business, you are likely to get more, and some better result, by implementing each one of the foregoing.

.

How To Make Money Through The Social Media
Using Social Media Marketing For Profit
Social Media Marketing: How To Make It Work For Your Business
How Do You Make Money On A Site Through The Social Media?
How To Generate Some X Amount Of Sales/Profits Through The Social Media
… more >>

Resolving Your Social Media Sales & Profits Issues And Problems
If You Are Having Some Issues With Your Profits/Sales
Some Core Reasons For Your Social Media Sales/Profits Issues Or Problems
If You Are Not Making Any Sales
… more >>

Social Media Marketing In Different Countries
Using Social Media Marketing For Profit In Australia
Using Social Media Marketing For Profit In The UK
… more >>

 

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