CEOs: What You Should Know About Profiting Through The Social Media

You can generally use the social media for your company/business to

  • Provide support services (to customers, suppliers, employees, affiliates, agents, sales representatives etc)
  • Gain or increase awareness for your brand and company/business
  • Gain or increase your brand and/or company/business’ credibility
  • Provide information
  • Provide solutions
  • Create customer lists
  • Create prospect lists
  • Generate sales
  • Gain newsletter subscribers
  • Gain leads
  • Gain some traffic/visits on your site and/or send some traffic to your company/business offline
  • Gain some required action from your targets (that is, your target audience)
  • Communicate, notify, respond, contact, engage etc with your company/business’ customers and prospects
  • Promote your company/business’ products and/or services
  • etc

To Generate Some Sales And Profit For Your Company/Business Through The Social Media

You will generally need to

  • Do the researches that your company/business will need to do in order to profit
  • Set or define a social media sales/profit goal for your company/business for some specific period of time
  • Create and implement a social media strategy and plan, to achieve the social media sales/profit goal that you may have set/defined for your company/business, within the specific period of time that you may have set or defined for it

Doing The Researches That Your Company/Business Will Need To Do To Profit

You will generally need to do some research, and also do the following too for your company/business, in order to profit

  • Choose a potentially profitable niche to sell to
  • Choose the targets (potential customers) that you will be selling to in your chosen/selected niche
  • Define the country(s) and/or location(s) of your chosen targets
  • Determine the type of product/service that you will be selling to your chosen targets in the niche
  • Define the value(s) that you will be providing to your chosen targets with your company/business’ product/service
  • Test the demand for your company/business’ product/service before you start a business based on it
  • Define a uniqueness for your company/business’ product, service and/or business, that will provide your targets with a reason, to prefer your product/service and/or business instead of your competitors’
  • Determine how much you would want to make in net profit in your company/business from your chosen niche within a specific period of time, with the product/service that you may have chosen to sell
  • Determine the number of customers/targets that you will need, in order for you to make as much as you want in terms of profits, in your company/business, within the specific period you may have defined

Doing these should help you to

  • Determine what to sell, who to sell to, and how you will sell your company/business’ product/service (that is, either locally, nationally or globally).
  • Determine the type of product/service that you can sell, that your targets (potential customers) will want and buy through the social media
  • Determine the type of content, offers and ads, that you will need to create or ask others to create for your company/business, that you can use to promote or market your company/business’ product/service, and/or your company/business effectively through the social media, in order for you to make the sale
  • Determine who, that is, the targets to look for on the social media that are likely to buy your company/business’ product or service
  • Find targeted followers for your company/business on the social media, that fit your targets’ profile
  • Determine how much you will want to make in net profit through the social media, in your company/business, within a specific period of time (this will be your company/business’ social media profit goal)

You can do each of the above (that is, choose a potentially profitable niche to sell to etc) with some research, for your company/business by yourself, and with the help of your employees and/or third parties (through outsourcing). You will need to determine each one of these for your company/business, if you wish to succeed with it, and with your use of the social media for the promotion/marketing of your company/business’ product or service.

You will need to do these whether you are a small, medium-size or big company/business, or whether your company/business is local, global or international.

If you have not determined these for your company/business yet, you can do so now with the help of The Profit Blueprint. You can generally apply and implement the profit steps and solutions as outlined in The Profit Blueprint on your company/business, in order for you to profit and succeed with your company/business. You can click here now to get The Profit Blueprint.

How well you do each one of these, will determine how successful you will be in your company/business, and with your use of the social media, for generating some sales for your company/business.

You will need to do all of the above first, in order to succeed with your company/business, and then with the social media marketing, that you will need to do for your company/business, in order for you to profit through the social media in your company/business.

Once you have determined all of the above for your company/business, you can then use the social media for profit.

If you have already established a social media presence for your company/business, you will need to do the above too if you have not done them yet, if you wish to succeed with your company/business, and the social media marketing that you will need to do to profit, through the social media in your company/business.

You Will Need All Of That Detail For Your Company/Business’ Social Media Marketing In Order For Your Company/Business To Profit Through The Social Media

As noted in the last section, you will need all of the details above, that you will get from your researches, for your company/business social media marketing

The information/details from the researches that you will do on the above for your company/business, is what you will typically need to provide to the social media strategist, that will be responsible for generating your company/business’ social media sales.

Your social media strategist will need to use such details/information with his/her own researches too, to determine and know who and what your company/business’ targets and uniqueness are, the value that you will be providing with your company/business’ product/service, and the type of content, ads and offers, that will work for your company/business on the social media, in order for him/her, to be able to generate some sales for your company/business, through the social media.

The more information/details on these that you can provide to your social media strategist, the easier it will be for him/her, to create the right social media strategies and plans that will work for your company/business, and that will help you to achieve your social media sales/profit goals, within the specific period of time, that you may have set or defined for them.

You Will Need A Social Media Strategist

Part of what you will generally need to do, to generate some sales and profit through the social media, for your company/business as noted earlier on, include setting a social media sales/profit goal for your business, for some specific period of time, and creating and implementing a social media strategy and plan to achieve such a goal.

The steps and the social media management task/activities that are typically involved in these, can be found at Your Social Media Strategy And Plan and Some Social Media Management Tasks/Activities That You Will Need To Do To Profit respectively.

Thus, after you may have done the researches that your company/business will need to do, in order to profit as noted earlier on as a business, in order for you to achieve your social media sales/profit goal, you will first of all need to choose, or determine who your company/business social media strategist is.

Your company/business social media strategist could be you (if you have chosen or opted to be the social media expert for your business), your staff or a third party.

Your social media strategist is the person that is and will be, responsible for

  • Creating and implementing your company/business’ social media strategy and plan
  • Doing the reviews and researches that your company/business will need to do, to profit on the social media
  • Determining what your company/business, will need to profit and achieve its social media sales/profit goal, within the specific period of time that you may have defined/set for it.
  • Reviewing and comparing different social media marketing options for your company/business
  • Helping you to determine the social media marketing options that you can afford in your company/business
  • Researching and determining the social media sites where you can reach or get to your company/business’ targets in order to sell
  • Determining the right content, ads and offers (based on your company/business chosen niche, targets and targets’ location, and the value that you aim to provide, through your company/business, and product/service to your targets) for you to use with your company/business social media promotions
  • Determining your company/business potential cost to profit through the social media, within the specific period of time that you may have define or set to achieve your company/business social media sales/profit goal
  • Determining the potential number of promotions that your company/business will need to profit, and the number of promotions that you will consistently need to use next at different points in time, after your initial or first promotions, in your company/business in order for you to achieve your social media sales/profit goal
  • Determining the potential number of content, ads and offers that your company/business will need to profit, in order for you to achieve your social media sales/profit goal, within the specific period of time, that you may have set or defined for it
  • Aligning your company/business social media presence with your company/business website for profit
  • Choosing the promotional methods (organic promotions, paid ads etc) that you will be using for your company/business social media promotions
  • Choosing the social media management tools that you will be using for your company/business social media promotions
  • Determining the number of people that you will need for your company/business social media marketing
  • Determining the type of people (skills/professionals) that you will need for your company/business social media marketing
  • Determining the type of services that you will need for your company/business social media marketing
  • Determining the type of resources (such as coaching, training etc) that you will need for your company/business social media marketing
  • Tracking your company/business social media promotional results
  • Optimizing your company/business social media promotional results
  • Determining what is working for your company/business at different points in time

Your company/business social media strategist may generally go by different job titles such as “social media manager”, “social media expert”, “social media executive”, “social media consultant”, “digital marketing manager” etc.

You will need to determine and define, with the help of your company/business social media strategist, who (that is, the employees, third parties etc that) will, based on your company/business social media strategy and plan

  • Set up your company/business social media accounts, profiles, pages, groups, stores etc
  • Write your company/business social media profiles, pages etc bios
  • Fill in (update) your company/business social media profiles, pages etc bios information
  • Create your company/business social media profiles, pages, groups and stores’ graphics
  • Create your company/business social media content, ads and offers’ graphics
  • Create your company/business social media content, ads and offers
  • Publish your company/business content, ads and offers on the social media
  • Manage the promotional methods that your company/business will be using for its social media promotions
  • Be running/implementing your company/business social media promotions with the promotional methods that your company/business will be using on the social media
  • Engage with your company/business social media targets and followers
  • Do your company/business social media listening
  • Follow and unfollow your company/business social media targets on the social media
  • Do your company/business’ other social media management tasks

If you have already set up a social media presence for your company/business on the social media, you will still need to determine these too, if you have not done them yet for your company/business.

From your company/business social media strategy and plan you should generally be able to determine, with the help of your social media strategist

  • The social media sites that you will be using to promote your company/business product/service
  • The promotional methods that you will be using for your company/business social media promotions, that is, organic promotions, paid ads, influencer marketing etc
  • The social media management tools that you will be using for your company/business social media promotions
  • The number of promotions that your company/business will need, to potentially profit through the social media, within the specific period of time that you may have set or defined for your company/business
  • The number of content that your company/business will need, to potentially profit through the social media, within the specific period of time that you may have set or defined for your company/business
  • The number of ads that your company/business will need, to potentially profit through the social media, within the specific period of time that you may have set or defined for your company/business
  • The number of offers that your company/business will need, to potentially profit through the social media, within the specific period of time that you may have set or defined for your company/business

Assigning Your Employees And/Or Other People To One Or More Roles

In order for you to be able to use your employees’ and/or other people’s efforts and skills, to profit in your company/business through the social media, you will need to assign those that you will be using or working with, to one or more roles.

To do this, you will need to group your employees into different categories/roles such as copywriters, content creators, content writers, promotional assistants, graphic designers etc, or you may need to hire one or more employees to fit some specific roles, that your company/business will need, to market or promote your products/services for profit, through the social media.

You may also need to choose/select or hire those (that is, third parties), who will be responsible for some other specific tasks too, with your company/business social media marketing. You may need to outsource some aspects of your company/business social media marketing to third parties, if you don’t have enough staff members, or if you and/or your employees will not be able to handle some aspect of social media marketing by yourselves, for your company/business.

You will also need to, with the help of your social media strategist

  • Review if you can use your employees to provide what you will need as social media management and marketing services, in order to achieve your company/business social media sales/profit goal
  • Review how much it will cost you to use your employees for your company/business social media marketing
  • Determine if you have enough number of staff to achieve your social media sales/profit goal, within the specific period of time you may have set/defined for it
  • Determine if your employees will need some training or coaching, for example as social media coordinators, social media strategists, promotional assistants etc.
  • Compare using your employees for your company/business social media marketing with some other non-employee options
  • Determine what you can afford
  • Determine what will work for your company/business

You can generally assign your employees and/or third parties, to one or more roles, for your company/business social media marketing.

You Will Need A Social Media Coordinator

You will need to choose a social media coordinator for your company/business who will

  • Be responsible for coordinating all of the social media management and marketing tasks and activities for your business.
  • Manage the process and the people involved
  • Ensure that everything is done the way it should be done
  • Ensure that your employees are assign to one or more roles
  • Ensure that your selected or chosen employees fulfil their roles
  • Ensure that your selected or chosen third parties fulfil their roles
  • etc

This can actually be a fulltime job in itself, depending on how big or large your employees and third party social media marketing teams are, and on what you may need to do, or what you may have planned to do, with your company/business’ social media marketing.

You as the CEO for your company/business, may choose to be the social media coordinator for your company/business, or you may choose an employee (that is, your employee), as your social media coordinator.

Your company/business social media coordinator may have some other job titles such as “marketing manager”, “digital marketing manager”, “social media manager” etc.

Choosing A Social Media Marketing Option For Your Company/Business

You can generally profit through the social media in your company/business

1). By Using DIY (Do-It-Yourself) Social Media Marketing

You can generally choose to use DIY (Do-It-Yourself) social media marketing, all alone by yourself, or with your employees and/or an external team, to make some $X amount of sales/profit, through the social media in your company/business

2). By Using A Social Media Expert With Your Social Media Marketing

You may also choose to use a social media expert (that is, a social media strategist who knows how to work the social media to generate sales, and who has some experience with generating sales for one or more businesses through the social media), with your company/business social media marketing. You can do this by

  • Getting a social media expert to review and define, what you should do to make some $X amount in sales/profit (that you may have defined or set for your company/business to make, within some specific period of time through the social media), and by applying such reviews/solutions by yourself in your company/business, to achieve your set/defined social media sales/profit
  • Getting a social media expert to review and modify whatever you may have defined as what you will need to make some $X amount in sales/profit, within some specific period of time in your company/business through the social media, and by applying such modified reviews by yourself in your company/business, to achieve your set/defined social media sales/profit
  • Getting a social media expert to coach and mentor you, to earn some $X amount in sales/profits, through the social media in your company/business, within some specific period of time
  • Getting a social media expert to coach and mentor your staff member(s), to earn some $X amount in sales/profits, through the social media in your company/business, within some specific period of time
  • Getting a social media expert, to choose the right social media marketing option (which could be DIY social media marketing, or the use of an in-house social media manager, or a social media management service etc, for your social media marketing), for your company/business, and create the social media strategy and plan for earning some $X amount in sales/profits, through the social media for your company/business, within the specific period of time, that you may have set or defined for it.
  • Using an in-house social media manager to make some $X amount in sales/profit, within some specific period of time through the social media in your company/business
  • Using a social media management service to make some $X amount in sales/profit, within some specific period of time through the social media in your company/business

You can do or use all of these, whether you are starting newly, or you have already established a social media presence for your company/business on the social media.

You can work with a social media consultant, to determine the best social media marketing option, that will work for your company/business, if you don’t have a social media strategist yet in your company/business, or if you or your staff cannot determine this for your company/business by yourselves. You may want to start with these Social Media Management Services/Consultants.

Your Best Option Is To Use A Social Media Expert To Profit

One of the fastest and easiest way to achieve your company/business social media sales/profit goal, is to use a social media expert (that is, a social media strategist who knows how to work the social media to generate sales, and who has some experience with generating sales for one or more businesses, through the social media), to generate your company/business social media sales.

You will however need to determine, if you can afford to do this in your company/business. You can get some idea, on how to compare two or more social media marketing options, for your company/business at Social Media Marketing Costs: Doing It For Free, At A Low Cost Or At A Premium.

You can also choose to be the social media expert for your company/business, if you know how to work the social media to generate sales, and you already have some experience with generating sales for one or more businesses through the social media.

Generally, if you would want to be helped with your company/business social media marketing, you can work together with a social media expert on it, in order to profit.

Using Other People’s Efforts

You should ideally use other people’s efforts with your company/business social media marketing, in order to profit, you are likely to get some better results through the social media, in your company/business this way.

The People And Services That Your Company/Business Will Need To Profit

Some professionals (people and skills) and/or services that your company/business will or may need to profit through the social media include

  • Social Media Strategists
  • Graphic Designers
  • Content Writers
  • Content Creators
  • Copywriters
  • Social Media Reviewers
  • Social Media Researchers
  • Social Media Auditors
  • Virtual Assistants
  • Promotional Assistants
  • Social Media Profile Bio Writers
  • Social Media Management Services
  • Graphic Design Services
  • Copywriting Services
  • Content Writing Services
  • Virtual Assistant Services
  • etc

The Reports You Will Need

Once you’ve determined what you need to profit, and you have set up your social media presence correctly to profit as noted and discussed at the following links

You will then need to generate some reports on a daily, weekly and monthly basis on your social media promotions, in order for you to ensure that you are getting to enough targets (potential customers) and are generating enough sales on a daily, weekly and monthly basis from the social media in your company/business.

You can learn more about this too at

Your Company/Business Website And The Social Media

To make optimal profit through the social media in your company/business, you will need a business website, and will also need to align your website correctly with your social media presence for profit, you can learn more about this at How To Effectively Use The Social Media Sites For Business.

To Generate Some Specific $X Amount Of Sales/Profit Through The Social Media In Your Company/Business

You will generally need to

  • Have done the business researches that your company/business will need to do to profit (as noted earlier)
  • Have determined that your company/business, is potentially profitable enough to make the specific $X amount of sales/profit that you want or more, within the specific period of time, that you may want to make money through the social media, in your company/business
  • Have determined (with some research of the social media) that you can get to or reach, as many as the number of buying targets, that you will need to make the specific $X amount of sales/profit that you wish to make through the social media in your company/business, within the specific period of time, that you may have set/defined, to achieve your $X amount of sales/profit
  • Set a social media sales/profit goal to make the specific $X amount of sales/profit that you wish to make through the social media within some specific period of time in your company/business
  • Create a social media strategy and plan to achieve your social media sales/profit goal of $X amount, within the specific period of time that you may have set or defined for it
  • Set up your company/business’ website with your product/service correctly to profit
  • Ensure that your company/business’ social media presence is correctly set up to profit
  • Ensure that your company/business website is correctly aligned with your company/business social media presence for profit
  • Ensure that you are getting to enough targets (potential customers) daily, weekly, monthly, on the social media in your company/business
  • Ensure that you are generating enough sales daily, weekly, monthly from the social media in your company/business

You can generally do all of these too by yourself, with the help of your employees and/or with the help of third parties through outsourcing.
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How To Make Money Through The Social Media
Using Social Media Marketing For Profit
Social Media Marketing: How To Make It Work For Your Business
How Do You Make Money On A Site Through The Social Media?
How To Generate Some X Amount Of Sales/Profits Through The Social Media
… more >>

Resolving Your Social Media Sales & Profits Issues And Problems
If You Are Having Some Issues With Your Profits/Sales
Some Core Reasons For Your Social Media Sales/Profits Issues Or Problems
If You Are Not Making Any Sales
… more >>

Social Media Marketing In Different Countries
Using Social Media Marketing For Profit In Australia
Using Social Media Marketing For Profit In The UK
… more >>

 

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